We do our best to weaves together approachable style and sustainability. Timeless designs constructed in Canada, with a laidback lifestyle in mind.
Items you'll wear on repeat.
Local Manufacturing
There’s a reason you feel reassured when you find a t-shirt that reads ‘made in Canada’ on the label. To many, local manufacturing is synonymous with quality and equality, which is why 'made in Canada’ is the main pillar of our company. Keeping everything made in Canada makes our design studio a second home and our manufacturers our neighbours, and that’s really the most Canadian thing we can think of.
We’re transparent, proud of everybody we work with and everything we do.
Honestly made, in Canada.
Our Founder Story
Our brand started with just a couple kids from Canada who met in Montreal circa 2005. Julie grew up in a small Québec town and Jeremy in southern Ontario. They shared a love for graphic design and quality textiles, and it wasn’t long after getting married that they decided to quit their jobs and launch a Canadian brand with the goal of manufacturing every product in Canada.