The Founding Story
Our brand started with just a couple kids from Canada who met in Montreal circa 2005. Julie grew up in a small Québec town and Jeremy in southern Ontario. They shared a love for graphic design and quality textiles, and it wasn’t long after getting married that they decided to quit their jobs and launch a Canadian brand with the goal of manufacturing every product in Canada.
Similar to their marriage origins, there was a time in Canadian history when two colonies - Upper Canada (Ontario) and Lower Canada (Québec) - merged to form the United Province of Canada. There was something about this name that originated in 1841 that made sense for an all Canadian lifestyle brand; it was both province and country, and paid homage to a time when everyday items were made locally and the citizens valued quality above all else.
In 2014, Province of Canada launched as a tight collection of made in Canada pieces and has since grown into a line of adult, kid, and home textiles all reflecting their vision of what a Canadian brand can look like (or what it doesn't have to look like). The inspiration and concept behind Province of Canada is simple. We've taken what we appreciate most about Canada and presented it through our casual lifestyle lens.
Made in Canada
There’s a reason you feel reassured when you find a product that reads ‘made in Canada’ on the label. To many, local manufacturing is synonymous with quality and equality, which is why ‘made in Canada’ is the main pillar of our company. Keeping everything made in Canada makes our design studio a second home and our manufacturers our neighbours, and that’s really the most Canadian thing we can think of.
Our Tri-Colour Flag
You may have noticed a tri-colour addition to our brand. It could appear in the form of a ribbon on our crewneck cuff or t-shirt sleeve, or in the form of an actual flag waving on a Canadian beach. Including this little symbol is our way of authenticating the DNA of each Province of Canada piece as 100% designed and manufactured in Canada, and our hope is that the citizens grow to recognize it as our stamp of approval. At the very least, we hope it starts that kind of conversation.
Beyond the muted red and grey colours, you might notice that the flag's proportions are true to that of the Canadian flag. Think of it as a toned-down Canadian flag that symbolizes our brand's commitment to keeping everything made in Canada.