It might seem strange, but when we came across the washed, red French Terry fabric we use for our Le Canadien and La Canadienne crewnecks, we instantly thought of the beach. It had the vibe of something that was weathered (in a good way) by the ocean air, salt water and sun bleached sand.
That said, to mark the end of summer, it only felt right to take our Faded Red, La Canadienne crewneck to the beach. A sweater at the beach, how very pre-fall, how very Canadian.