PoC Tee Heather Grey - Unisex
For years we hesitated to incorporate the Province of Canada acronym into our designs. We felt that PoC would be mistaken for People of Colour — last year, despite the possibility of confusion, we went ahead and decided to use the acronym as part of our Emblem design. Fast forward to 2020 and we’re connecting the dots and giving the Emblem design new purpose.
We adjusted the design slightly and added the phrase ‘Quality and Equality’ to symbolize two brand values that we aspire to be a champion of. Made in Canada quality and a vessel for equality. From now until 2021, for every product sold that includes our PoC design, we’ll be donating 10% of the proceeds to Black Lives Matter and Indspire to help support the BIPOC community across the country.
There’s a reason you feel reassured when you find a t-shirt that reads ‘made in Canada’ on the label. To many, local manufacturing is synonymous with quality and equality, which is why we’ve made ‘Canada first’ the main pillar of our company. Keeping everything made in Canada makes our design studio a second home and our manufacturers our neighbours, and that’s really the most Canadian thing we can think of.