What we mean by that is, don't pick up a souvenir tee to wear July 1st, only for it to end up in the bottom of your t-shirt drawer July 2nd. We take a lot of pride in the fact that Canada is part of our brand name – it's not a tagline and it's not a catchphrase. We don't create temporary 'Canada collections', our entire line is made up of products that are created and crafted in Canada.
Sure, come July 1st, we'll be wearing one of our t-shirts, but not just because it has the word Canada on it, we'll be wearing it because it was actually made in the country we proudly celebrate everyday.
If we don't see you, have a chill Canada Day.
Julie and Jeremy